Street Corner Hustle: Where Philly Pretzel Factory Began

Dan DiZio started selling soft pretzels at age 11, becoming a child entrepreneur with a sales team of neighborhood kids. After graduation, Dan partnered with his college buddy, Len Lehman, to create the original Philly Pretzel Factory in the Mayfair section of Philadelphia. Their "experiment", inspired by a deep respect for the city's original pretzel bakeries led to long lines of hungry consumers. Now, the Philly Pretzel Factory has sold billions of pretzels. This is Dan's story, from Pretzel Boy to "undercover" Pretzel Boss.

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